How long is click data retained?

Detailed event-level data (timestamps, referrers, device and location attributes) is retained per plan. Aggregated lifetime click totals per link are kept as long as your account is active on every plan. See the retention table in the analytics doc for current windows by plan.

Analytics

Clicks are counted server-side at redirect time — before the visitor's browser loads. Ad blockers cannot interfere.

How to view analytics for a link

Click on any link title in your dashboard.
Select the Analytics tab.
Use the date-range picker to filter by period (7 days, 30 days, custom).
Click Export CSV to download the filtered data (Pro and up).

Metrics available by plan

Metric	Starter	Pro	Growth	Professional
Total clicks	✅	✅	✅	✅
Unique clicks ¹	✅	✅	✅	✅
Click trend over time	✅	✅	✅	✅
Top devices (mobile vs. desktop)	—	✅	✅	✅
Top browsers	—	✅	✅	✅
Top countries	—	✅	✅	✅
City-level breakdown ²	—	Rolling out	Rolling out	Rolling out
Referrer sources	—	✅	✅	✅
CSV export	—	✅	✅	✅
API access	—	✅	✅	✅

¹ Unique clicks represent distinct visitors to a given link. Uniqueness is derived from a hashed combination of IP address and browser user-agent — no cookies are set or read.

² City-level breakdown is in active development and rolling out to Pro, Growth, and Professional accounts. Country-level data is available today.

How long click data is stored

HikrLink retains two kinds of data with different lifetimes:

Event-level data — individual click records with timestamps, referrers, and device/location attributes. Retention depends on your plan.
Aggregated totals — lifetime click counts and trend summaries per link. These are retained for as long as your account is active, on every plan.

For current retention windows by plan, see your dashboard under Settings → Data & Privacy, or contact support@hikrlink.com.

What HikrLink analytics do not currently include

HikrLink's analytics are click-count focused. Real-time per-link source attribution without UTM parameters, conversion tracking without sGTM, and audience demographic data are not currently available. For full conversion attribution, combine HikrLink with UTM parameters and Google Analytics 4. sGTM integration (available on all paid plans) enables server-to-server forwarding to Meta CAPI and Google Enhanced Conversions.

Why ad blockers do not affect HikrLink click counts

Most analytics tools run in the visitor's browser — a JavaScript pixel fires when the page loads. Ad blockers and Apple's Intelligent Tracking Prevention (ITP) block these browser-level scripts. HikrLink counts clicks at redirect time on the server, before the browser is involved. There is nothing for an ad blocker to intercept.

Frequently asked questions

Why does HikrLink show more clicks than Google Analytics?

GA4 counts when its JavaScript tag fires in the browser. Ad blockers, Safari ITP, and slow page loads prevent that tag from firing. HikrLink counts server-side before the browser loads, so it captures clicks that browser-based tools miss.

How many clicks can I track on the free plan?

Up to 5,000 tracked clicks per month on Starter.

What counts as a unique click?

A unique click is one distinct visitor arriving at a given link. Uniqueness is derived from a hashed combination of IP address and browser user-agent — no cookies are involved.

How long is my click data retained?

Event-level data is retained per plan; aggregated lifetime totals are kept for the life of your account on every plan. See the retention section above for details.

Does redirect latency affect user experience?

Median redirect latency is under 80ms. The edge proxy adds less than 5ms. This is imperceptible to users.